The New Look

The audaciously talented Tommy Ton, of Jak & Jil, has compiled a photo essay to chronicle the new age of minimalism augured by Phoebe Philo – and her triumphal second act on the stage of fashion.

I was too young to remember the pared-down aesthetic first popularised in the early Nineties, but not so old as to forget her time as creative director at Chloé when the air seemed sonorous with the dullened ‘clunk-clop, clunk-clop’ of waifish girls in heavy wooden wedges.

With the mantra “Strong, Powerful, Reduced,” Philo wiped the slate clean at Celine and is doing the same with our wardrobes. 

Her designs – clean of geometry and characterised by flat planes of fabric in navy, utility green, white, and spun sugar – have not only captured the fashion flock but, instinctively, define the women of Philo’s generation and how they really live.

To view the ‘Philophiles’ photo essay in all its clean and abstemious beauty, dance your (wedge encumbered?) feet here, next here, and finally here.

|Jak & Jil|


Filed under Style Souk

5 responses to “The New Look

  1. phoebe philo is beyond incredible. this is the second time that, as a designer, she has tapped into the wants and needs of a generation and created clothes – actually, an aesthetic – a way of dressing, that is totally modern. i love it, love her, and strive to be a celine girl!!


  2. Oh how I bow down to her. Her first collection for Chloe marked my fashion awakening (it still remains one of my favourites of all time, and I still lust over those wooden-heeled shoes I couldn’t have at the time), and i’m so glad to see her come back with a more refined touch this time.

    Miss B xx

  3. Love Celine bags. I love what Phoebe did for Chloé. And obviously, she is doing amazingly with Celine.

  4. Love these looks… am wondering how I can incorporate it for the school run. Imagine the mud splashes on that coat… eek! x

  5. I am kind of obsessed with this … Phoebe is insanely talented and needs to send me the first purse!

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